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The Newcastle chiefs' goal to fight for the biggest prizes in the game by 2030 feels a long way away right now, with the club in 14th place in the Premier League.
But it has been very much "business as usual" at St James' Park this week following PIF's reassessment of priorities elsewhere.
That was apparent when head coach Eddie Howe held his pre-match news conference on Friday before the visit of Bournemouth.
The majority of questions understandably concerned the team's poor form and Howe's future as he reiterated his desire to "fight until the end".
Howe has been the owners' most significant appointment, leading Newcastle to Champions League qualification in 2025 and 2023, and ending a 70-year wait for a major domestic trophy by winning the League Cup last season.
The thirst for further success has been made clear to Howe every time he has encountered Al-Rumayyan over the years.
Yet there have also been queries about Newcastle's direction of travel from external quarters as the wait for updates concerning the future of St James' Park and a new state-of-the-art training ground goes on.
"I know behind the scenes there's a lot of work going on, whether that's the stadium, training ground, extensions here," Howe said on Friday. "The work is happening.
"Quite what gets released and when? I don't know. That's probably my biggest judgement on the ownership's passion and enthusiasm for the role.
"I can categorically tell you there's a lot of people here frantically working to improve everything for the future."
There have been huge changes elsewhere since the scrutinised £305m buy-out, which was opposed by human rights campaigners.
As well as the personnel of the team and staff being very different - at all levels - there has been substantial investment in training facilities, the academy and the women's team.
Hundreds of millions have also been pumped into to the club to help with day-to-day running costs.
Newcastle's revenues have more than doubled from £140.2m in the final full campaign of former owner Mike Ashley's stewardship to £335.3m in the club's most recent set of accounts from last season.
The club posted a pre-tax profit of £34.7m in the latter, albeit it is worth noting that the sale of the lease of St James' Park to a subsidiary company controlled by the owners prevented an eye-watering loss.
Yet it is still far removed from the £3.7bn-plus of funding which LIV Golf has relied on.
"I think the future of the club looks really bright," Howe added.
"No one wants to hear the 10-year plan or about the years ahead but while they're here, the ownership will drive the club forward. I have no doubt about that.
"Of course there is a want and need for immediate action but it will happen. It's just a case of when."
